Gold for the Seydelmann Customer Center
Once again, the Seydelmann Customer Center and its Head, Michael Kirn, have demonstrated their exceptional product expertise. Three DLG (German Agricultural Society) gold medals from three entries speak for themselves and once again confirm the company’s high standards of quality.
The Smoked Farmer’s Bratwurst (Gerauchte Bratwurst), the Delicatessen Pepper Sausage (Delikatess-Pfefferbeißer), and the Paprika Sausage (Paprikawurst) were each awarded gold—all receiving the highest possible score in every evaluation category. Criteria evaluated included appearance, texture, aroma, and taste. The award-winning products impressed the expert jury with their artisanal perfection, well-balanced recipes, and consistently high product quality.
The Seydelmann cutting drum made a significant contribution to this exceptional product quality. It enables particularly gentle and precise processing of the raw materials, thereby providing decisive advantages for both manufacturers and consumers.
The cutting drum reliably removes even the finest collagenous components, such as tendons, cartilage, or other hard parts. This plays a crucial role, especially in products like “Pfefferbeißer” or coarse bratwurst, which are bitten into directly: Even the smallest traces of collagen are felt by the consumer between their teeth and perceived as unpleasant. The cutting drum reliably removes these, ensuring a significantly improved mouthfeel and a particularly homogeneous product structure.
At the same time, the cutting process is extremely gentle on the product. The material is processed with a single clean cut—without crushing or tearing. As a result, the temperature increase in the product remains minimal, the cut surface is particularly clean, and, for example, bacon retains its firm, pleasant texture without unwanted oil accumulation on the surface. The result is products of high visual and sensory quality with excellent consistency.
Furthermore, the cutting drum contributes significantly to product safety. Potential foreign objects such as film residues or plastic splinters—for example, from E2 crates—can be reliably removed. Given the complexity of raw material and supply chains, this aspect is becoming increasingly important.
The cutting drum also offers considerable added value in terms of efficiency and labor savings. The manual preparation of raw materials—such as cutting out tendons or cartilage by hand—which was often necessary in the past, is largely eliminated. This significantly simplifies day-to-day production work while ensuring reproducible results at a consistently high level.
Another advantage lies in the ability to selectively upgrade simpler raw material standards. Thanks to the cutting drum’s specialized processing technology, these materials can be transformed into high-quality premium products of exceptional quality—an important economic factor for modern food producers.
The Seydelmann Customer Center is fully equipped like a modern food processing facility, complete with machinery for upstream and downstream processes; it meets the highest hygiene standards and holds EU approval for food production. Seydelmann thus offers ideal conditions for realistic trial productions under industrial conditions.
“Here, our food technologists work for or alongside the customer on product development and toward the goal of improving quality and efficiency. In this way, we offer not just food processing machines, but rather complete solutions for the challenges and products of tomorrow,” explains Andreas Seydelmann, Managing Partner of Maschinenfabrik Seydelmann KG, outlining the company’s mission.
The latest DLG awards confirm not only the performance of the technology used but also the comprehensive expertise of the employees at the customer center. They impressively demonstrate how closely machine expertise, process engineering, and product quality are intertwined at Seydelmann.
How Nagy Butchers Combines Tradition, Direct Sales, and Modern Production
The Nagy butcher shop sees itself as a classic full-range supplier, yet has a clearly recognizable specialization: the combination of Erzgebirge butchery tradition and Hungarian sausage and meat specialties.
The story of Nagy Butcher Shop begins in an unusual way—not in a butcher shop, but in a tailor shop. The father of today’s entrepreneurial family was originally a men’s tailor—a craftsman, yes, but working in a completely different industry. His passion, however, lay in high-quality food, particularly the traditional Hungarian sausage and meat specialties from his homeland. This enthusiasm initially gave rise to a pure distribution model: he imported and sold such specialties, and in some cases had them produced by butcher friends.
Early on, however, the desire arose to have more influence over quality, recipes, and production. In 2000, the company first rented space in an existing butcher shop and began manufacturing its own products. The decisive step finally came in 2008: The family opened its own butcher shop with nine employees and a master butcher on staff. This marked the first time an independent artisanal production structure was established.
“My father isn’t a trained butcher, but he had an incredible knack for good products,” recalls András Nagy. “He always knows exactly what tastes good, what will sell well—and what doesn’t.”
A generational transition rooted in craftsmanship
Today, the business is run by András Nagy, who has been the sole managing director since 2026. His development is closely linked to the history of the company. He practically grew up in the shop and learned all aspects of the craft from the ground up.
In 2014, he successfully passed the master’s examination in the butchery trade. As a result, the business today combines the entrepreneurial experience of the first generation with the craftsmanship of the second. His parents remain part of the business and provide support, especially during busy periods.
“I grew up in the butcher shop. I didn’t just learn the trade—I experienced it every day,” Nagy says of his journey.
Gradual Expansion
Over the years, the business has been continuously expanded. Today, the facility covers a total area of approximately 580 square meters. About 200 square meters are dedicated to production, around 120 square meters to sales, while the remaining space comprises storage areas, cold rooms, aging rooms, and packaging areas.
Each week, the business processes an average of about five tons of meat—sourced exclusively from the region, from producers such as the SachsenGlück cooperative or partner farmers—into sausages, smoked specialties, and fresh meat displays. In total, the company employs about 30 people. Five of them work in production, five in the kitchen, three in the office, while the majority are active in sales and mobile distribution.
Modern Technology for Artisanal Production
To better handle production peaks while modernizing processes, the company recently invested in new technology. This includes a new grinder and a new cutter. “It was clear to me from the start that only two manufacturers were in the running: the one I already had, and Seydelmann,” explains András Nagy.
He took a very close look at both manufacturers and visited their respective production facilities. “It was very interesting to see the machines from a completely different perspective and to experience just how much actual craftsmanship goes into them. What fascinated me about Seydelmann was that almost everything comes from a single source - it’s not just assembled from supplier parts,” recalls Nagy. “And when you also have a technical advisor who comes from the butchery trade himself and with whom you can have an absolutely open and honest conversation on equal terms, that makes the decision-making process much easier.”
In addition to the robust build quality, the compact design played a key role, as a larger cutter also had to be integrated into the existing production space - meaning that instead of the previous 70-liter model, the new cutter needed to have a 120-liter bowl. Another decisive factor was the ability to set up an additional workstation with a direct connection to the cutter’s control system. This allows the recipe book to be managed digitally and ingredient quantities to be automatically adjusted to changing production volumes. On a display in the spice room, employees can view all relevant information and weigh the in-house blends instead of using pre-made standard seasonings.
The choice fell on a Seydelmann K 120 AC-8 high-performance cutter with an S24 blade system and an AutoCommand 4000, a control system with recipe management. “The blade system makes changing the blades themselves or converting to a different blade configuration that better suits the respective product much easier and faster without having to rebalance the machine. The recipe control system enables fully automatic operation of the machine for all products. The second workstation in the spice warehouse eliminates the source of error associated with manual conversion and makes the paper-based spice book obsolete,” explains Nagy, detailing his decision.
For the grinder, the choice fell on a Seydelmann AE 130 Automatic Grinder with a pneumatic separating set. “It’s just great to see how smoothly it operates and how cleanly the product comes out. The cutting unit sorts reliably, because even though we want to use every part of the animal, nobody wants tendons, cartilage, or bone fragments in their salami—not even in a Hungarian one,” says Nagy with a laugh. With its conical feeding worm, the AE 130 easily processes partially frozen meat, whole muscle cuts, and even small scraps. The low loading height is another plus.
“New technology isn’t just an investment for us,” says Nagy. “It also forces us to rethink our production, and that’s exactly what I want—not to cling to the status quo, but to keep developing myself, my employees, and the company.”
Full range with a distinct culinary signature
The Nagy butcher shop sees itself as a classic full-range supplier, yet has a clearly recognizable specialization: the combination of Erzgebirge butchery tradition and Hungarian sausage and meat specialties.
An important part of this culinary tradition is the philosophy of using every part of the animal, which is widespread in Hungary. As many parts of the animal as possible are processed and developed into unique specialties.
From this and other ingredients, products are created that are rarely found in everyday German butcher shops. One example is sausages containing rice, whose origins trace back to historical Mongolian influences in Hungarian cuisine.
“This cuisine is very honest,” says Nagy. “You use every part of the animal—and turn it into something delicious.”
Freshness as a Key Quality Factor
A fundamental principle of production is the uncompromising focus on freshness. The entire product range is made fresh daily to ensure consistently high quality.
In addition to technology, experience also plays a crucial role. “You need a feel for the product,” explains Nagy. “You can see, smell, and feel when a sausage or meat product is truly perfect.”
This sensory expertise is still considered one of the most important quality characteristics in the butchery trade.
Direct sales as a business strategy
The company also follows a clear approach to sales. Most products are sold through direct sales. Only a few specialty shops carry individual products from the butcher shop.
The main point of contact is the factory outlet at the location in Amtsberg-Dittersdorf, which is complemented by its own country-style kitchen.
In addition, the company operates a mobile sales service with four sales vehicles. One vehicle is permanently stationed in Chemnitz, while the others regularly visit towns and villages in the Erzgebirge within a radius of up to 100 kilometers.
“A special highlight every year is participating in the Chemnitz Christmas market. Here we offer not only hot bratwurst and Kolbász, but also take-home items. The various raw sausages are real bestsellers. My mother has been a familiar face there for decades and is always the best salesperson,” Nagy says with a laugh.
Another sales channel is online retail, which accounts for about five to ten percent of sales. Around 100 packages are shipped weekly, primarily containing specialties from the Erzgebirge and Hungary.
Premium meat and changing consumer behavior
High-quality meat specialties are also playing an increasingly important role in the product range. These include, for example, products made from Mangalica and Duroc pigs or Angus beef. The animals come from regional farms.
Nagy observes a significant shift in consumer behavior: “People are eating less meat than before, but they’re paying more attention to quality. The trend is clearly toward: quality first, price second.”
Catering as a second pillar
In addition to the butcher shop, retail, and shipping, another business segment has taken root. The butcher shop offers catering for events with up to 1,000 guests. The combination of in-house production, a kitchen, and logistical expertise enables a complete, one-stop service.
Focus on energy and employees
Like many artisanal food businesses, the Nagy butcher shop is also facing rising energy costs. An important measure for stabilizing costs is a 76 kWp photovoltaic system, which covers part of the business’s energy needs.
The business also takes a unique approach to staffing. Nagy deliberately focuses on the individual development of its employees. “We take a close look at each employee: What are their strengths? And then we try to build on exactly those skills.” Career changers are warmly welcomed.
An unusual but highly valued component of the employee program is an e-bike program available to all employees.
A Trade with a Future
The development of the Nagy butcher shop exemplifies how traditional butcher shops can hold their own in today’s market environment: with a clear product identity, consistent direct sales, modern technology, and a strong personal touch.
Or, as András Nagy puts it himself: “In the end, it’s always about respect - respect for the product, for the animal, and for the customer. If you take that seriously, artisanal butchery will continue to have its place in the future.”
The Seydelmann Cutting Drum – Material Upgrading and Product Safety in a league of their own
The Seydelmann cutting drum, a further development of the separation set, is a specially designed cutting system for meat grinders. It is used in place of the conventional cutting set or a separation set—consisting of grinder blades and hole plates—and significantly expands the functionality of the meat grinder.
In the hands of the best
For over 180 years now, Maschinenfabrik Seydelmann KG has been at the forefront of the development, production and distribution of premium quality food processing machines. The innovative and groundbreaking machine program is designed and manufactured by the modern family-owned company in southern Germany. Seydelmann considers itself a globally operating company, which sells its machines in over 150 countries on all five continents. Seydelmann machines are durable and efficiently produce highest quality, thus ensuring competitive advantages for their users.
Customer proximity
Being there for our customers and learning from them allows us to identify and understand their needs and expectations. This type of relationship is the prerequisite for being able to develop, offer and implement solutions that guarantee long-term satisfaction.
Quality
Seydelmann machines are manufactured from the highest quality materials and components and are operated with the latest technology. Since the foundation of the company we plan, design and manufacture all machines in Aalen - "MADE IN GERMANY".
Innovation
Close cooperation with butchers from the region to the international food industry over many decades gives us a deep understanding of everyday production and extensive experience in a wide range of applications.
Service strength
The development of the best possible individual solution as well as a professional installation of the machine are part of the Seydelmann service as well as the possibility of a professional machine instruction with technological advice.